JANE.COM

Led the development of a brand platform designed to put JANE on the map—balancing performance-driven clarity with emotional storytelling at scale. The work reframed the marketplace through three complementary lenses: What’s Your Name, a confident expression of identity and recognition; We’re All JANE, a unifying narrative that brought meaning to the brand’s mix of products, people, and perspectives; and a celebrity-led direction featuring Jane Lynch, using cultural familiarity and humor to drive name recognition and broaden reach.

Together, the system connected product, culture, and communication into a cohesive platform built to drive awareness, engagement, and growth.

Campaign 1

Campaign 2

Campaign 3

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