TARGET

Building on Target’s legacy of transforming and impactful Branding work, this was the first effort done in nearly five years. The goal was to make sure no one felt that gap while creating something entirely new. It has become a major campaign as concept stores, in-store, out of home, digital, social and even new Target shopping bags. Starting with a complete deconstruction of the Bullseye, yet keeping life squarely in the center, it remains immediately recognizable as Target, often without a logo at all. Maintaining the spirit and aspirations of the Brand but in an entirely new way. The result is a collection of images that embody the lively aspirations of the Target Brand. It’s living and breathing. Recognized by Clio, Communication Art, Graphis and How Magazine. Expect to see it for a while

TARGET C9 BRANDING

In an effort to further modernize the Target owned C9 athletic Brand, this spot demonstrates the performance and benefits of the product through strength, beauty and some friendly competition.

TARGET MOMENTUM

This video visually demonstrates the simple story of Target's continued transformation and commitment to moving forward.

TARGET CARTWHEEL APP

This effort introduced and more importantly, explains Target’s rewards program Cartwheel. Through fun and flashy imagery and some great music, the Guest sees how thier points add up (and up) to some of the great rewards that can be redeemed with ease through this app.

SOCIAL DESIGN AND ART DIRECTION

TARGET TROLLS

In this partnership with 72 and Sunny for the new Trolls movie, we added a Target twist by drawing from the personalities of the characters they love and inspire kids to play. Or in this case, dance. The spots feature the incredible footwork of some amazing young talent. who could not have been sweeter by the way.

TARGET DENIM WITH ZANNA ROBERTS RASSI

Pairing with British Fashion Editor and Project Runway star Zanna Roberts Rassi, this series was crafted to introduce Target’s completely re-designed line of Denim. All under $30. Zanna helps five young women find their perfect fit and style based on body type and preference. It turned out to be Target’s biggest year ever in the category and earned over 1M impressions on YouTube alone.

TARGET SWIM WITH ZANNA ROBERTS ROSSI

Again, collaborating with Zanna we help four diverse Iinfluencers find the perfect swim fit for any body type and any style. The series was widely praised for using real women who took the content and posted it as did Zanna, via their own social channels to extend reach and authenticity. Once again, Target had it’s biggest year in the category and some incredible press. Additionally the videos were viewed well over 1M times.

SOCIAL DESIGN AND ART DIRECTION

TARGET HOME WITH EMILY HENDERSON

In this series we partner with Styling expert Emily Henderson for some fun and lighthearted How To’s in the home. Using entirely Target product, Emily shows us how to pull everything together for a new room look or the perfect occasion easily and affordably. Each video earned over 700K views in the first couple weeks of launch alone.

SOCIAL DESIGN AND ART DIRECTION

TARGET SUMMER GROCERY

In this Summer Grocery round the Brand look, feel and tone stayed consistent but went even further. To do some heavier lifting around variety and unexpected ideas, we added a How To layer in the form of stop motion digital video, out of home and continued efforts in the print and social space.
Again, this effort out did all previous efforts and fully established Target as one to watch in the category.

TARGET EASTER GROCERY

When Target moved into the very competitive category of Grocery, it was imperative to be credible, desirable and still look like the Brand. In a top to bottom campaign that included broadcast, digital video, print and social efforts, this work was produced in half the time as previous efforts and it outperformed the category numbers becoming the most successful Easter campaign to date. All while looking more like the Brand and more cohesive than ever before.

SOCIAL DESIGN AND ART DIRECTION

TARGET AVA & VIV BRANDING

When an Influencer called for a boycott on Target for not having options for all body types, Target jumped into action, creating a branded line called AVA & VIV. We brought Influencers, including the one who had called for the boycott, into the design process in Minneapolis. Then we brought final product to them in NYC for a first look. Video efforts told the story and a digital Lookbook showed the full line. After a stunning amount of positive response and press the line continues to prosper. The video was viewed over 1M times.

SOCIAL DESIGN AND ART DIRECTION

TARGET BEAUTY WITH SONIA KASHUK

Sonia Kashuk is one of Target’s first Designer Partnerships as well as one of the longest and most successful. To launch her new cosmetic line, we created a series with Sonia herself demonstrating How To’s that we together identified as relevant to women. We also created a look that became proprietary to both Target and Sonia alike. Recently, Target acquired the Sonia Kashuk brand and turned a partnership, permanent.

DESIGN AND ART DIRECTION

END