ELLA JAYNE

Ella Jayne was built around a clear premise: a curated, modern bedding destination delivering elevated design at an accessible price point.

Led a comprehensive brand refresh, including site design, photography, brand voice, and UX architecture. The work repositioned the brand around clarity, cohesion, and contemporary aesthetics — simplifying the path to a fully realized bedroom environment.

The result was a more confident digital presence and a refined customer experience aligned with both aspiration and accessibility.

Developed during my tenure leading creative at Ella Jayne, PillowGuy and PillowGal were conceptual brand extensions designed to test audience segmentation and digital merchandising strategy within the existing brand framework. The work explored how a single product platform could support differentiated identity systems while preserving core equity and operational cohesion.

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