TARGET ARCHIVE
1999 /// 2007
TARGET | 1999–2007
During my first eight years on the Target brand, the company experienced some of its most defining marketing growth. I worked across nearly every facet of the business — fashion, music, design, value messaging, teen initiatives, and long-form digital storytelling — helping shape Target’s evolution into a design-forward cultural retailer.
I led the redesign of Target.com, transforming it into a storytelling-led brand environment, and authored “Hello. Goodbuy.” — one of the longest-running and most enduring brand platforms in Target’s history.
This period established the foundation for much of the modern Target identity and remains a defining chapter in my career.
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