PARTNERSHIP FOR A DRUG FREE AMERICA

This simple effort for the PDFA was rewarding for a couple of reasons. At its heart, the piece is about mothers and the powerful role they play in a child’s life—from the moment they enter the world to the point where bad decisions can begin.

The clients were thrilled and the spot resonated strongly with the audiences it was meant to reach. The work received an AICP award and now resides in the permanent collection at MoMA. It was also named one of Adweek’s Best Spots.

A small tribute, in a way, to powerful mothers everywhere.

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