AIRWALK

Identifying an opportunity for organic growth within the Payless house of Brands, we proposed work for their Airwalk line that had never been fully promoted. Working with virtually no budget, we leveraged design and motion graphics to bring the California Culture to life. Heavy on product and Branding presence, while featuring sponsored Airwalk athletes like pro surfers Anastasia Ashley, Warren Metcalfe and pro skateboarder Andy MacDonald, we gave the spots added life and authenticity. Ariwalk sold out of stores coast to coast with the first and each effort after.

BROADCAST ART DIRECTION AND DESIGN

CHRISTIAN SIRIANO

As Payless became a more legitimate place for women to round out their looks, we partnered with Designers like Project Runway winner Christian Siriano, Lela Rose, Alice and Olivia and more. In this digital effort we get Christian’s unique perspective on his new line, why he did what he did and an intimate look into his process that was completely proprietary to the Payless Brand. No surprise, Siriano sold out again and again and the relationship continues to prosper.

CONTENT ART DIRECTION AND DESIGN

BRASH

Keeping an eye on future shoppers, we partnered with successful indie band Versa Emerge to promote a new line of youth oriented, rock inspired footwear and accessories designed by Steve Madden. By merely joining along or creating unique adventures for Sierra and Blake, we integrated product in an unassuming way and directed viewers to digital and social platforms that did more of the heavy lifting. Content was immediately appropriated by fans old and new alike and re-shared exponentially. We launched within the band’s Social channels with an intentionally cryptic teaser. Once the Trailer for the series hit a week later, Brash began to sell out immediately, allowing us to shift focus from their European tour to a completely crafted desert experience the following year. Shooting four cameras at all times gave us enough material for more than 30 pieces of long form content and sales through the roof.

CONTENT ART DIRECTION AND DESIGN

PAYLESS

In an age of Cheap Chic, Payless was just cheap. For this Campaign effort we felt it was important to turn over the voice of the Brand to the women who shop Payless today and those who might tomorrow. Authenticity and casual situations were paired with designed, dramatic scenery to keep the alignment between fashion and simplicity out front but not too overt. Sales doubled for Payless year after year while proclaiming Payless, Chic indeed.

BROADCAST ART DIRECTION AND DESIGN

END