DAVID L. RICHARDSON

Creative Executive | Designer | Photographer

Educated at the Minneapolis College of Art and Design with a foundation in typography, I’ve built a career at the intersection of brand, culture, and execution — shaping systems that hold at scale.

For more than two decades, I’ve led creative across enterprise retail, performance apparel, fintech, and independent ventures — directing brand transformation, repositioning legacy businesses, and building new platforms from the ground up.

My work lives where strategy meets craft. I build integrated systems — aligning identity, narrative, product, and production so ideas translate cleanly from concept to market. Whether leading large internal teams or operating within lean environments, I prioritize clarity, discipline, and commercial performance.

I’ve worked across broadcast, digital ecosystems, retail environments, packaging, music partnerships, and large-scale production — ensuring creative intent survives real-world complexity.

Strong ideas precede execution. Structure sustains them. When those align, the work performs — creatively, culturally, and commercially.

RECOGNITION: AICP/MOMA Permanent Collection, Clios, The One Show, British Design and Art Direction, Communication Arts, ID Magazine, Obies, The Minneapolis Show, Graphis, Graphis Letterhead, Type Director’s Club Typography, AIGA National Graphic Design, AIGA Minnesota Design, American Corporate Identity, How International Design, RAC Awards, RAC Humanitarian Award, Print, Art Direction, Ad Critic Top 20, Adobe Magazine, Creativity, Adweek, Adweek’s Best Spots, Creativity’s Best Interactive Work and Ad Age’s Top Ten Best Interactive Campaigns.

CELEBRITY: Mark Mothersbaugh, DEVO, Bun E. Carlos, Tre' Cool, Tory Castellano, Aerosmith, Lenny Kravitz, Tony Bennett, Stevie Wonder, Elton John, John Legend, Bon Jovi, Macy Gray, The Hold Steady, British Sea Power, The 22-20's, The Replacements, Versa Emerge, Todd Oldham, Patricia Field, Christian Siriano, Shaun White, Tony Hawk, Matt Hoffman, Kevin Staab, J. Grant Brittain, Tiger Woods, Zanna Roberts Rassi, Emily Henderson, Sonia Kashuk, Phillip Chiang, Wayne Newton, Kathy Griffin, Bob Eubanks, Kimberly Stewart and most importantly, Don Knotts. 

DIRECTORS/PHOTOGRAPHERS: Dewey Nicks, Matthew Donaldson, Nigel Dick, Wayne Isham, Daniel Pearl, Dave Meyers, Dan Monick, Tom Shirmacher, Terry Tsiolis, Phil Harder, Steven Murashige, Lisa Rubisch, Jeff Cronenweth, Liz Friedlander, J. Grant Brittain, Danny Clinch, Matthew Badger, Marc Webb, Jock McDonald, Paul Hunter, Morton Sandtroen, Russell Bates, Scott Vincent, Danny Levinson, Tim Ives, LOGAN, Stardust, Motion Theory, The Mill and many, many more talented people..

Contact: drichardson@stag.nyc