P.F. CHANG'S SEASONAL BRANDING

P.F. Chang’s had become tired and lost it’s appeal. We decided to create a fresh take with a seasonal menu created by head Chef Yuji Iwasa. The silver bullet though was that no one knew that there really was a Phillip Chiang. A Chef, Artist and all around Renaissance Man, we asked Phillip to give us his take on the seasons, flavors and what those things meant to this new idea. We created an interactive and shoppable video, reinvented the look of the food photography and an entirely new digital presence and perspective on every aspect of the P.F. Chang’s Brand.

INTERACTIVE VIDEO CONTENT

ART DIRECTION AND FOOD STYLING

CONTENT DESIGN AND ART DIRECTION

VISUAL DESIGN AND ANIMATION

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